Forexleague, a prominent trading brand, faced significant challenges on its Instagram page, including low engagement and a stagnant follower count. With over 80,000 followers but barely reaching 200 likes per post, the brand reached out to Renext Marketing for assistance. In just a few months, our tailored content strategy propelled Forexleague’s Instagram presence, growing its follower count to 129,000. This case study delves into our successful Instagram revival and growth strategy.
Forexleague’s Instagram page was in a dire state:
- Low Engagement: Despite having a substantial follower count, the brand struggled to engage its audience effectively, with posts receiving fewer than 200 likes.
- Content Relevance: Forexleague needed a content strategy that resonated with the trading community and aligned with current trends.
To revamp Forexleague’s Instagram page, we devised a content strategy that capitalized on trending content formats within the trading community:
- Content Focus: We shifted the content focus to educational infographics and animated trading reels. These formats were chosen based on their popularity and effectiveness in conveying trading insights.
- Quality Over Quantity: Instead of flooding the feed with posts, we prioritized quality content production. Each post was meticulously designed and curated to deliver maximum value to the audience.
- Trend Utilization: We closely monitored trading-related trends and news, ensuring that Forexleague’s content remained relevant and timely.
- Engagement Strategy: We actively engaged with the audience by responding to comments, conducting live Q&A sessions, and running interactive polls and quizzes.
Our content-driven strategy led to remarkable improvements in Forexleague’s Instagram presence:
- Follower Growth: In just a few months, Forexleague’s follower count surged from 80,000 to 129,000, demonstrating a growth of 49,000 followers.
- Increased Engagement: By focusing on engaging content formats and interaction tactics, before the page was getting just 200 likes per post, now it was getting an average of 500-1200 likes per post, Forexleague’s posts consistently received higher likes, comments, and shares, increasing engagement rates significantly.
- Increased Reach: within few months from a monthly reach of 100,000 we grew that to monthly reach to 400,000, before a average post was just getting 2,000 to 3,000 reach on average it was now getting 8,000 to 12,000 reach per post.
- Relevance and Trendiness: The brand’s Instagram content became highly relevant to the trading community, as it consistently tapped into trending topics and trading news.
- Educational Value: Forexleague’s reputation as an educational resource in the trading community was solidified, attracting traders seeking knowledge and insights.
Renext Marketing was able to quickly transform Forexleague’s dormant Instagram feed into a bustling hub for traders by successfully reviving and expanding it. The brand’s engagement and follower count were significantly increased as a result of the adoption of instructive infographics and animated trading reels, which were in line with popular content forms. The incredible journey of Forexleague is proof of the value of keeping up with content trends and continually producing valuable content that appeals to the target market. This case study demonstrates how strategically modifying content can result in substantial growth on social media platform like Instagram.